Google’s Penguin Update: The New “Campaign” Against Web Spam & What You Can Do to Help Your Website May 4, 2012

It is common knowledge in the Digital Marketing world (or to any search users) how much Google changes – and how important it is to keep up with them. About a month ago, Google announced the plan for their upcoming algorithm changes – different than the Panda updates of the past. In this initiative, the […]

What’s in a Title? Well…Everything! April 27, 2012

The old saying goes “don’t judge a book by its cover.” Sadly, when it comes to blogging, many online readers do. For bloggers, our cover is our title. If you do not produce an eye-catching, jumping-off-the-page kind of headline, your blog will be quickly dismissed. There is nothing worse than that for us bloggers! In […]

The Missing Links April 24, 2012

In my last blog post, I discussed the importance of link building on the web, and how links can improve your Google PageRank. Here at Astonish we have our own link building methods, but these are some you can try yourself. Although it might seem like a no-brainer, one of the best methods of getting […]

Pressure and Time: Growing a Successful Twitter Following April 23, 2012

Has your agency been locked into the social media game for a while? Now that the initial phase is over—getting acclimated with different platforms, setting up profiles, etc.—you may be ready to begin taking a more serious approach to your social media efforts. Whether it’s Facebook or Twitter, there’s always room for improvement, especially for […]

Are You Blogging For Each Phase of Your Buying Cycle? April 20, 2012

Whether you’re just starting out or you’ve been blogging for a while, there are a few blogging strategies you should be aware of to generate success from all those hours you’re spending or are about to spend on your blog. In this post, we’ll talk about one blogging strategy that could really improve your insurance […]

Articles from February 2012

Encharter Insurance Earns Local Award for Innovative Marketing

Posted by acollins on February 9, 2012

Tweet Encharter Insurance of Massachusetts and Connecticut has been part of the Astonish Results success story list for multiple years now. This month, Astonish is pleased to announce that Encharter is being recognized for outstanding business achievements by an independent source—the Lexington Chamber of Commerce. Encharter manages multiple active blog sites, as well as robust [...]

Category Categories: Agency Props, Awards, Community Building, Social Media | Tag Tags: Award, encharter insurance, Lexington Massachusetts, social media | Comments 1 comment

John Boudreau Blog

Using MECE to Solve Problems May 8, 2012

I just completed by 5th book of the year, The McKinsey Mind by Ethan Rasiel & Paul N. Friga. I committed to read 24 books this year, so I’m behind by one book. The McKinsey Mind seeks to describe the … Continue reading → […]

My Daily Feedback Loop May 4, 2012

There is only one way to improve – you have to measure your performance to some standard. You need a feedback loop. I use a daily feedback loop that helps me continue to move in the right direction. I ask … Continue reading → […]

Introverted or Extroverted – Which Are You and Why? April 3, 2012

I wrapped up reading my forth book of the year recently: Quiet, The Power of Introverts in a World That Can’t Stop Talking. The author investigated the contrast between extroverts and introverts and sighted several studies which showed the biological … Continue reading → […]

Decision Making – Small Batches and Intuition March 20, 2012

I’m always looking to grow and an essential part of growth is learning new things. To aid in that process, I’ve have committed to read 20 business books this year. I just completed my third book, “The Lean Startup” by Eric Ries. … Continue reading → […]

What Are Your Top Concerns For the Week? March 6, 2012

If you’ve owned a business for any length of time, you’ve noticed that things can get a bit hectic from time to time. You can get pulled in many different directions and it can be difficult to know what to … Continue reading → […]

Ganis Consulting

Insurance Training Summit You Don’t Want to Miss May 8, 2012

In October of this year, Astonish and several Sponsors to be named will be holding the eagent summit in Orlando Florida. I attended the eagent Summit in 2011 and it was amazing. There’s a great general session, and breakout training sessions on virtually any subject you can imagine. The Summit will have courses on Blogging, […]

Stuart Ganis

Great Article on how Insurance Agents can Leverage LinkedIn May 7, 2012

Our good friends at Insurance Journal published an article from the CEO of Astonish, Adam DeGraide. Here’s a short excerpt from the article with a link to read the entire piece. This post is part of a series on insurance marketing and training sponsored by Astonish Results. Since it focuses on business and networking opportunities as […]

Stuart Ganis

Insurance Agencies Need a Digital Marketing Strategy April 30, 2012

I taught a class this Saturday at the NetVu Conference in Anaheim, Ca and had about 40 Agencies in attendance. We discussed the Big Rocks of Digital Marketing and the participation of the agencies was amazing! As NetVu members, these are agents that have obviously embraced technology, but Digital Marketing seems to be a challenge […]

Stuart Ganis

Come Visit us at the NetVu Conference in Anaheim Apr 26-28 April 26, 2012

This week is the NetVu Conference in Anaheim California. Vertafore always puts on a great show with a First Class Trade Show, Education and Entertainment. We’re very excited to attend and highly suggest that you register. We’re a Platinum Sponsor at the event and I’ll be speaking Saturday at 8:15am. There are tons of exhibitors and […]

Stuart Ganis

Mercury Insurance Awarded by Forbes April 26, 2012

Once again, Mercury Insurance has been named one of America’s most trustworthy companies’ by Forbes Magazine. As a former Mercury Agent and Vendor that currently services many Mercury Agents, we’re extremely happy for them and the timing couldn’t be better as they’re celebrating their 50th anniversary. You can read the full article here. Congrats! […]

Stuart Ganis

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