With the right strategy, experienced bloggers can be hired for little or no pay.
Astonish Results extols the virtues of blogging for SEO, insurance lead generation, community building, research and many other purposes. In short, if you ain’t blogging, you ain’t trying. The problem most insurance agency partners have is: #1 finding the time to write smart, well-optimized posts, and #2, finding someone else to write smart, well-optimized posts.
Fortunately, Astonish Results is supported by a brilliant and motivated community of insurance agency visionaries who make the most of the tools Astonish provides while simultaneously pioneering their own programs. With this in mind, Massachusetts’ Encharter Insurance is the Davy Crockett of blog programs.
Ben Beauchaine, marketing coordinator at Encharter Insurance built a successful, blogger/intern program with nothing but his ingenuity and effort. (The full case study is available in the Astonish User Forums). Encharter Insurance services a large swath of area North of Boston and also areas of New Haven and Watertown Connecticut and created blogs to focus on each region.
A system was put in place where ideas from the team are communicated and turned into content, helping the blogs stay fresh. In the end, students get college credit, Encharter gets improved SEO ranking and more organic leads, and everyone wins.
Encharter Insurance headquarters is located in Amherst, MA but they also maintain insurance agencies in Reading, MA, Lexington, MA and Watertown, CT and offers a full range of insurance products to Waterbury / Watertown, Amherst, Litchfield, North Shore, Danbury, New Haven / Hamden, Wilmington, parts of western Massachusetts and beyond.
Thank you Ben Beauchaine and Encharter for sharing your Astonishing Agency story.
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